Service 02

Google Business Profile management (GMB)

For a business that serves customers nearby, your Google Business Profile is often the highest-converting asset you own. We treat it like one — optimized at setup and worked on every single week.

Why it matters

The map pack is the new front door

When someone in Bushwick searches for a locksmith, most never scroll past the three map results at the top. Those three listings absorb the majority of clicks and nearly all of the phone calls. Everything below is competing for scraps.

Winning that placement is a discipline: correct categories, complete service lists, consistent activity, a steady stream of recent reviews, and clean citations pointing to the same information everywhere. We manage all of it and prove the impact with Google's own performance data.

Calls Direct calls from your profile
Directions Requests for driving directions
Searches Discovery vs. branded searches
Rank grid Position across a 5x5 local grid
Scope of work

What GMB management includes

Setup & verification

New profile creation, video verification support, and address or service-area configuration done correctly the first time.

Suspension recovery

If your listing was suspended or merged, we prepare the reinstatement case with documentation and follow it through to resolution.

Category & service tuning

Primary and secondary categories, service lists, attributes, and product tiles chosen from what actually ranks in your NYC category.

Weekly posts & photos

Fresh offers, updates, and geotagged photos every week — activity signals that keep your profile competitive in the map pack.

Reviews that keep coming

Simple request systems by text and email, plus professional replies to every review, including the difficult ones.

Q&A and spam fighting

We seed useful questions, answer them properly, and report competitors using keyword-stuffed names or fake addresses.

Case snapshot

Bay Ridge home services company

Starting point

Listing verified but unmanaged for three years: 11 reviews, no posts, a generic primary category, and inconsistent hours. Ranked outside the top ten for its core service in its own ZIP code.

What we did

Reset the primary category, rebuilt the service list, added 40 geotagged photos, launched weekly posts, and installed an SMS review request flow tied to completed jobs.

After five months

Top-three map placement across most of the surrounding grid, 78 total reviews at a 4.8 average, and a 3.4x increase in calls originating directly from the profile.

Let's audit your Google Business Profile

Send us your business name and neighborhood. We will review your profile against the three listings currently outranking you and send back what needs to change.